tops! at SPAR
tops! at SPAR

Let’s get the Party Started!

Powered by TOPS at SPAR, South Africa’s largest liquor chain, RED Digital Media has developed value-added digital advertising packages, that help connect brands with consumers through TOPS at SPAR’s powerful digital channels.

WEBSITE

TOPS AT SPAR WEBSITE

The TOPS at SPAR website is filled with the spirit of celebration, featuring helpful advice, the latest deals and fun promotions.

The website receives an average of 998,933 monthly Page Views* and of those Page Views, 348,616* of them are Unique Page Views.

These users are actively searching for more information about their favourite brands, party advice, cocktail recipes and the latest deals. Standing out in this space is a great way of turning searches into purchases.

*1 Dec 2021 – 28 Feb 2022 average

TOPS at SPAR Website
TOPS at SPAR Homepage Top Banner

TOPS AT SPAR HOMEPAGE TOP BANNER

MEDIA DURATION AVG MONTHLY PAGE VIEWS
HOMEPAGE TOP BANNER
Horizontal banner on the top of the Homepage, full width of the site, rotating banner position
1 WEEK
Max 2 weeks per brand campaign, per month
311,237
*Dec ’21 – Feb ’22

TOPS AT SPAR HOMEPAGE SIDE TILE

MEDIA DURATION AVG MONTHLY PAGE VIEWS
HOMEPAGE SIDE TILE
Horizontal tile on right of the homepage, below the Store Finder tile, rotating tile
1 WEEK
Max 2 weeks per brand campaign, per month
311,237
*Dec ’21 – Feb ’22
TOPS at SPAR Homepage Side Tile
TOPS at SPAR Search Results Page Side Banner

TOPS AT SPAR SEARCH RESULTS PAGE SIDE BANNER

MEDIA DURATION AVG MONTHLY PAGE VIEWS
SEARCH RESULTS PAGE SIDE BANNER
Vertical banner on the right hand side of the Search Results page, rotating banner
1 WEEK
Max 2 weeks per brand campaign, per month
150,625
*Dec ’21 – Feb ’22

TOPS AT SPAR COMPETITION PAGE FOOTER BANNER

MEDIA DURATION AVG MONTHLY PAGE VIEWS
COMPETITION PAGE FOOTER BANNER
Horizontal banner on the bottom of the Competitions page, full width of the site, rotating banner
1 WEEK
Max 2 weeks per brand per month
5,240
*Dec ’21 – Feb ’22
TOPS at SPAR Competition Page Footer Banner
TOPS at SPAR Specials Page Top Banner

TOPS AT SPAR SPECIALS PAGE TOP BANNER

MEDIA DURATION AVG MONTHLY PAGE VIEWS
SPECIALS PAGE TOP BANNER
Horizontal banner on the top of the Specials page, full width of the site, rotating banner
1 WEEK
Max 2 weeks per brand campaign, per month
18,742
*Dec ’21 – Feb ’22

TOPS AT SPAR STORE FINDER PAGE TOP BANNER

MEDIA DURATION AVG MONTHLY PAGE VIEWS
STORE FINDER PAGE TOP BANNER
Horizontal banner on the top of the Store Finder page, full width of the site, rotating banner
1 WEEK
Max 2 weeks per brand per month
21,784
*Dec ’21 – Feb ’22
TOPS at SPAR Store Finder Page Top Banner
TOPS at SPAR Party Planning Page Side Tile

TOPS AT SPAR PARTY PLANNING PAGE SIDE TILE

MEDIA DURATION AVG MONTHLY PAGE VIEWS
PARTY PLANNING PAGE SIDE TILE
Horizontal tile on the right hand side of the Party Planning page, rotating tile
1 WEEK
Max 2 weeks per brand campaign, per month
1,582
*Dec ’21 – Feb ’22

SOCIAL MEDIA

FACEBOOK AND INSTAGRAM

Echoing the spirit of the brand, the TOPS at SPAR Facebook and Instagram pages create a sense of fun and celebration while sharing relevant information, appealing deals and promotions, as well as lighthearted, entertaining posts.

The combined pages enjoy over 22 million monthly social media Impressions* and Reach a community of 6,8 million people every month*.

Take your brand to consumers, wherever they are, through customised digital campaigns that are responsive and engaging.

* Dec 2021 – Feb 2022 average

Social Media

PAID MEDIA

TOPS at SPAR Paid Media

PROMOTING YOUR CONTENT

Organic posts unfortunately don’t tap into the huge audience potential available on Facebook and Instagram. By promoting your posts, we can expand your social media reach and increase your level of engagement by targeting audiences that are likely to be interested in your brand and products.

To optimise your social media spend and ensure the best possible ROI, we implement a strategy of boosting your Facebook content which can also be optimised for Instagram if required. Boosted posts use built-in targeting functionality to make sure you’re reaching the right audience. You will also receive detailed analytics to track performance post campaign.

SOCIAL AND PAID MEDIA

FACEBOOK POST

MEDIA DURATION
on TOPS at SPAR national Facebook page 1 WEEK
Max 2 weeks per brand campaign, per month

BOOSTING PACKAGES

MEDIA DURATION
Promoted on TOPS at SPAR national Facebook page, optimised to Instagram if required 1 WEEK
Max 2 weeks per brand campaign, per month
Facebook

COMPETITION PAGE

We’ll Drink to That!

RED is very excited to introduce our cost effective, tailor-made Competition Package to amplify your campaign to our highly engaged TOPS at SPAR digital audience. Our package includes:

HOMEPAGE
TOP BANNER

Competition Package

COMPETITIONS PAGE
(2 POSTITIONS)

Competition Package

SOCIAL (INCLUDING
PAID MEDIA)

Competition Package
Chat to us about our discounted Competition Package rates today.

For more information on COVID-19 and government regulation: Click here